Women are the influencers for many purchasing decisions for products and services, so it makes sense that many companies direct their marketing dollars largely on the women’s market. But that’s where the simplicity ends. The women’s marketplace is quite broad, made up of various sub-segments, each with different attitudes and behaviors.

The LOHAS market is one example. LOHAS is the acronym for consumers who “live a life of health and sustainability.” Sixty-percent of people within the LOHAS marketplace are wome… Read more »